Showing posts with label SEO. Show all posts

SEO Analysis of Websites for Perfect Web Traffic Generation

Before
starting SEO analysis of a website, first have information about the exact theme of the site. The theme of the website is of paramount importance as it helps in deciding upon the right keyword phrases choice. It also determines how would you market your website on internet and social networking sites, decide on who the target audience is and the way you can use these resources for better profits. Before carrying out the SEO analysis understand the website theme and the content consistency. In other words the content should complement the exact theme just like the website design.

Each
website targets certain set of keywords/phrases for search engine optimization. Many times the website owners don't have exact idea as to which keywords to target as a result they end up focusingon single keywords leading to poor SEO ranking. Single keywords might be useful in general theme in search engines but they cant lead to higher ROI and ranking too. Let the SEO expert know which keywords you wish to target so that they can make the list likewise.

The
next step in SEO analysis is, the SEO expert analyzes the website and sees where website owner has used the targeted keyphrases in the site. They go through the site content and title of the links. These are the initial parts that are analyzed after that more complicated elements come like- URL keywords, file names, headlines, HTML tags, etc. The primary question of concern is how many keywords or phrases to target in a single web page. Usually the number is restricted to one main and two secondary keywords if you want to create content that is liked by maximum visitors. See to it that the metatag description, title and text have similar main keywords in order to prepare strong base of the web page.

SEO
analysis also targets other elements like metatag descriptions, the way pages are indexed, incoming links, usage of HTML tags and unique titles. The main purpose of such analysis is to determine present website status in search engines and develop an effective SEO strategy.

It also gives
perfect guidance as to which areas of search engine optimization of your website needs more attention and concentration. You would get insight into the target market, customers, market position, goals and ways to improve it. Basically SEO analysis comprises of lots of factors revolving around your website so that you get to know which areas need more attention.

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What is Organic Traffic?

If you own your own website, then you will definitely need to spend some time trying to get organic traffic to it. Simply put, organic traffic is traffic that you do not have to pay for. You will not have to have a significant advertising budget like you would with paid advertising such as Pay-Per-Click.

If you own your own website, then you will definitely need to spend some time trying to get organic traffic to it. Simply put, organic traffic is traffic that you do not have to pay for. You will not have to have a significant advertising budget like you would with paid advertising such as Pay-Per-Click.

When people need information online, they typically turn to search engines for help finding relevant websites. If your website provides the information that they are seeking, you will want them to find it. If you rise to the top of the search engines, then you could receive plenty of traffic.

Rising to the top of the search engines is easier said than done though. You will need to do various things on your website in order to do this, such as finding proper keywords and using them at the right density. Also, many people are too impatient to reap the rewards of this kind of traffic since it can take many months for visitors to start coming in.

Many people start websites and try to make money selling affiliate products or running programs like Adsense. Needless to say, the amount of money that they earned would be significantly less if they had to pay for their website visitors. Since organic traffic is free, every sale or click would be profit minus your hosting costs.

If you want to receive traffic, then make sure that all of your pages and page titles are unique. You can easily be penalized by the search engines if many of them are the same. Also, work on coming up with fresh content and avoid letting it get stale. Search engines send more traffic to websites that are constantly updated.

One of the most important things that you need to do if you want traffic is spend a lot of time creating backlinks to your website. The more that you have pointing back to it, the higher you will likely rise in the search engines. It is best that you focus on getting backlinks from websites that are somewhat related to yours.

Organic traffic is the best type of traffic to get to your website. It basically acts as free advertisingArticle Search, and who would not want to take advantage of free advertising for their website? Make sure that you take your time doing your keyword research. Finding the best keywords to go after is the best way to ensure that you receive more traffic.

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How to Measure Success in an SEO Campaign

If you own a website, you're already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one.

As you continue managing the site, you're constantly changing your search engine visibility, so it's important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO.

Quantitative Factors

Rankings on a set of keywords used to be the method of choice for SEO measurement. If you want to rank for "tickets" and you move from the bottom of page one to the top of page one, then you've met a goal. However, this mindset is limited to the keywords you focus on -- users will come up with tons you didn't consider. Additionally, what you see in Google isn't necessarily what everyone else sees, due to several factors such as personalization and geography. Not to mention the fact that rankings don't equal clicks -- someone has to choose your listing over those around it.

Natural search traffic is the next logical spot to consider. Pulling this data from your web analytics package will give you traffic trends, allowing you to compare them to SEO project dates. Assuming your numbers aren't inaccurate, a common problem, you also need to put these in context of the whole site.

Percent share of total traffic helps with context. Perhaps traffic is down a little, but is the whole site down? It may be a seasonal issue or a brand issue reducing traffic.

Some final metrics on traffic are often overlooked in SEO. What does your traffic do on your site? Take one look at the page and run away screaming? Or do they actually stick around and buy something? Ensuring people are landing on the right pages, targeting the right terms, and even creating compelling landing pages are part of SEO. Keep track of things like bounce rates, goal conversion rates, revenue, and orders sold for natural search. Ideally, you have attribution set up to have an idea of how natural search revenue fits in with other sources.

Another number to consider is keyword exposure, or the total volume of unique natural search phrases driving traffic to your site. The higher your volume, the better you're capturing long-tail phrases and exposing your brand to a varied audience. You can also find this in your analytics reports.

Qualitative Factors

SEO is partly a function of public relations, where your brand needs to be well represented in search engines. Are your listings reflective of your brand message, or are they just a list of disjointed phrases? Better listings also mean higher CTRs.

Your e-commerce team -- from copywriters, to merchandisers, to coders -- is always affecting your search engine standing. Making poor build decisions today may haunt you in expensive SEO fixes later. In that way, you need to also measure success by considering how well your e-commerce team is educated in SEO.

Another set to consider are site-specific considerations, best determined by an SEO expert usually. How well indexed is your site? Are other sites linking to your site? These will help give you an idea of your site's success in reaching its potential.

Conclusion

Clearly, measuring SEO results is more difficult than building a single graph. Trending all of the above metrics will give you a much better picture of your natural search health than any one number. Additionally, keep tabs on qualitative objectives such as brand message, team education, and having a well-crawled and well-linked site.

Once you have your results, remember that SEO isn't like buying spots for a marketing campaign. It's much more like usability or accessibility in that it is a component of e-commerce. Paying close attention to results will keep long-term success possible.

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