The Nike "swoosh" logo was designed by University of Oregon student Carolyn Davidson in 1964 — four years after business undergrad Phil Knight and track coach Bill Bowerman founded the company they originally called Blue Ribbon Sports. Ms. Davidson was paid $35 dollars for her design.
Who designed Nike's 'Swoosh?'
The Nike "swoosh" logo was designed by University of Oregon student Carolyn Davidson in 1964 — four years after business undergrad Phil Knight and track coach Bill Bowerman founded the company they originally called Blue Ribbon Sports. Ms. Davidson was paid $35 dollars for her design.
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